÷ÈÓ°Ö±²¥appÏÂÔØ°²×°×îа汾2023

Black Friday and Cyber Monday are evolving: Shoppers are spending less, researching more, and relying on LLMs like ChatGPT to help them to decide what to buy. Are your product pages ready?

So, you want to build a bespoke AI copywriter agent for your ecommerce brand? Here’s what you need to know before you start. This comprehensive guide breaks down the key features of an agentic AI copywriter, how to know when your team is ready to start building, and the core costs of building your own AI agent.

What makes a great product page so great? 

Sometimes ecommerce can feel like throwing darts at the wall, desperately trying to get something to stick. The truth is, you can A/B test until the cows come home, but a whole lot’s been tried and tested before. And while some things never work, there are lots of dependable best practices out there that, once implemented, can completely transform your product traffic. 

Our study of 187 participants found that information about the sustainability of a product, in the form of a sustainability score, can have a significant impact on consumers’ buying behaviour. This research project sought to examine the potential effectiveness of providing consumers with a product-level sustainability score during their buying journey.