Case study
Blain鈥檚 Farm & Fleet
Blain's Farm & Fleet, is a regional, family-owned chain of 45 farm supply retail stores in four states (Wisconsin, Illinois, Iowa and Michigan) of the Upper Midwest region of the United States
Challenge
Vast range of products and product display pages (PDPs)
Time-stretched team with resource constraints comapared to larger rivals
Strong competitor landscape raising customer expectations
Keeping product data up to date and ensure optimization from an SEO standpoint
Solution
Full automated audit of Blain鈥檚 Farm & Fleet site
Benchmarking of customer experience, technical performance and accessibility
Autogeneration and optimization of SEO-optimized copy
Results
95%
Increase in efficiency
150,000
PDPs optimized
10x faster
PDP set up (copywriting & SEO research)
15%
Increase in conversion
We chose 魅影直播app下载安装最新版本2023 to ensure customers can find and enjoy our entire product range. Our team is super busy and so we rely on their AI Agents to identify the PDP changes we need to make and to generate the enhanced copy.
Eliza Ollinger
Director & GM Digital Commerce
Blain鈥檚 Farm & Fleet
